With the constant development in the B2B industry, many companies fall short in understanding the invisible demand and intent signals of the buying committee.
IntentMacro gives your business a competitive edge by providing you with advanced sales and marketing intelligence obtained by tracking what we call “intent signals” that help uncover fresh information & current buying interests through our regularly updated IntentMacro database.
INTENTMACRO’S PROPRIETARY CONTENT SOLUTION SETS™ AND CONTENT TO CONTACT MAPPING™ TABLES BACKED BY MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE HELP US BETTER UNDERSTAND YOUR BUYERS
Infographics and technographic libraries are also created through mapping tables backed by Natural Language Processing (NLP) techniques, Machine Learning and AI that uncover the real intensity of demand and interest through our very own, Intent based leads and Intent scoring.
Our Intent-driven marketing intelligence will boost your sales pipeline and ROI
By helping you generate leads with our tried and tested data gathering methods listed below that can help reveal the real intent and current stage of the buying team’s journey.
Transparent Intent
- Intent by technology
- Intent by contact
- Intent by company
- Intent by buying committee
- Intent by identifying actual contact details, including their individual IP, email, phone, location
Buying Stage
- Exploring
- Gathering information
- Creating buying requirements
- Identifying product
- Reviewing
- Readiness to purchase
- Stage of Deployment and Maintenance
Account Intelligence
- Buying patterns
- Interest levels
- Analyzing and mapping content to next step in buying cycle
- Identifying roles of Virtual Buying Committee
CC Connections
- Using AI to match content to companies and contacts
- Using Machine Learning to run multiple level, group, or varying stages of sales cycle, content, all concurrently
Advantages
- Matching prospects with information mostly likely to move them to the next stage of the buying cycle (Buying Stage Identifiers)
- Reducing lead nurturing time and increasing conversion with better targeted efforts
- Removing self-limiting ABMs and focusing on yet-unknown subjects that might be already in a buying pattern
- Enabling sales teams with highly targeted multi-layered intent data
- Discovering and targeting ready buyers
IntentMacro offers data-driven marketing insights that reveal:
Leads that are interested in various technologies
The optimum time to reach out to ready buyers
Current purchasing intent signals of your target leads
Data insights enabling faster sales
Wherever your prospects may be in the sales funnel, IntentMacro can uncover the various intent signals and produce marketing intelligence that you can actually use for your advantage.
MULTI-LAYERED INTENT
What Do We Offer?
Massive Granularity
Putting Content Into Content Syndication
IntentMacro has a solid foundation of practices and has an established track record of improving the efficiency of sales and marketing teams. Our revolutionary intent-based lead generation system can give your company a variety of leads at different stages of the sales funnel.
Intent Targeted Lead Generation
- Technology-based Intent Leads
- Intent-based Nurturing
- Intent-based ABM
Multi-Layered Intent Leads
- Virtual Target Account Lead Generation - influencers, decision makers, approvers, implementers, maintainers
- Intent level measurement – from contact, company, to cross-department levels
- Content consumption trackers
- Competitive advantages/disadvantages
- Migration of intent consumption through buyer’s journey
Data-driven Marketing Insights
- Comparison of your content against your competition
- Content consumption review through buyer’s journey (and how to serve future content accordingly)
- Reports on when your competitor’s content is generating interest
Demand Generation
- Sales stage discovery which allows content seeding to move towards bottom of funnel
- Early uncovering of need which allows for proper demand generation via targeted lead nurturing
- Using influence on user groups to adopt and support groups to implement
