Tis the season of reflections, speculations and planning for marketing. 2020 was a year no one saw coming. Let’s take a look at some bold predictions going into 2020, if they held true and predictions for 2021.
Marketing has always been a numbers game, especially in the lead generation industry. The more emails you send out, the more chances you develop a lead, right? Not quite. With machine learning and artificial intelligence, it is
1.) Know Your Client: It is a MUST for Account Managers to do a thorough research about their clients, their strengths, the key people in their company, and their business goals. This will help you understand their
All through out any business operations, email is constantly used in communicating towards your customers, prospects and clients. Whether it’s a promotional content or a sales inquiry, email marketing has always achieved extraordinary results for the growth
Always think of your end GOAL in mind. This will help you identify the correct CTA. (Do you want them to read more, learn more, download now, watch/view, or register?) The lead sentence is the most important