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End of year spending

IT HAPPENS EVERY YEAR You’re counting down the days to when the holiday break starts and your team notices there are unused or incremental funds to be spent in one of your marketing channels.  Here’s a few

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iS THE MQL STILL ALIVE?

IS THE MQL STILL ALIVE? If you’ve listened to a vendor pitch, spent any time on LinkedIn or read any marketing blog this year you’ve heard the phrase: “The MQL is DEAD”.  Go ahead and Google it.

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How to Write Engaging B2B Email Content?

Email marketing has been widely used in both B2C and B2B industries. However, not all can understand that there’s a huge difference between the strategies needed depending on the industry audience.  Here are the top 3 best

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5 Ways Data is Changing B2B Marketing

Data has become the most valuable commodity in the world, outranking oil. However, having the most data does not guarantee success. Data needs to be processed into meaningful information that enables organizations to generate the most revenue

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Top Email Marketing Strategies You Need to Start Doing

All through out any business operations, email is constantly used in communicating towards your customers, prospects and clients. Whether it’s a promotional content or a sales inquiry, email marketing has always achieved extraordinary results for the growth

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