IT HAPPENS EVERY YEAR You’re counting down the days to when the holiday break starts and your team notices there are unused or incremental funds to be spent in one of your marketing channels. Here’s a few ways to spend those unused dollars effectively. CONTENT SYNDICATION Yeah, yeah, yeah…the MQL is dead. That’s what everyone
IS THE MQL STILL ALIVE? If you’ve listened to a vendor pitch, spent any time on LinkedIn or read any marketing blog this year you’ve heard the phrase: “The MQL is DEAD”. Go ahead and Google it. Better yet, click here and look at these search results. 148,000 posts containing these keywords and then BOOM smack dab
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