A strong subject line defines the overall fate of your email campaign. Spammy and long subject lines are bound to get ignored and deleted by recipients. As you perform your email marketing campaigns, you’ll come to understand

The core of every lead generation company is its data. The data points being identified and discovered after running several marketing campaigns are the ones that drive the sales revenue. They say that every lead is different,

A movie character once said: “I cannot make bricks without clay.” This is the same mindset every marketing company should adopt in today’s data-driven world. At the same time, companies time and again make sweeping declarations to