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Intent-based Lead Generation in 2020

The core of every lead generation company is its data. The data points being identified and discovered after running several marketing campaigns are the ones that drive the sales revenue. They say that every lead is different, and its value depends on the accuracy and variety of its information. But what really makes a great

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Five Common Mistakes to Avoid when Implementing your Data Strategy

A movie character once said: “I cannot make bricks without clay.” This is the same mindset every marketing company should adopt in today’s data-driven world. At the same time, companies time and again make sweeping declarations to make data a priority, only to fall into traps that render these efforts unsuccessful. Here are the top

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