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Tis the season of reflections, speculations and planning for marketing. 2020 was a year no one saw coming. Let’s take a look at some bold predictions going into 2020, if they held true and predictions for 2021.   2020 Predictions and did they hold true? Marketo interviewed 10 marketing experts for their outlook for 2020. Let’s

IT HAPPENS EVERY YEAR You’re counting down the days to when the holiday break starts and your team notices there are unused or incremental funds to be spent in one of your marketing channels.  Here’s a few ways to spend those unused dollars effectively.  CONTENT SYNDICATION Yeah, yeah, yeah…the MQL is dead. That’s what everyone

IS THE MQL STILL ALIVE? If you’ve listened to a vendor pitch, spent any time on LinkedIn or read any marketing blog this year you’ve heard the phrase: “The MQL is DEAD”.  Go ahead and Google it. Better yet, click here and look at these search results.    148,000 posts containing these keywords and then BOOM smack dab

Marketing has always been a numbers game, especially in the lead generation industry. The more emails you send out, the more chances you develop a lead, right? Not quite. With machine learning and artificial intelligence, it is now possible to develop better quality leads even if your contact list is small. The days of mass

1.) Know Your Client: It is a MUST for Account Managers to do a thorough research about their clients, their strengths, the key people in their company, and their business goals. This will help you understand their goals and needs so you can align your service to them accordingly. 2.) Be Proactive: The last thing

Email marketing has been widely used in both B2C and B2B industries. However, not all can understand that there’s a huge difference between the strategies needed depending on the industry audience.  Here are the top 3 best strategies you can implement to write engaging B2B email content: 1. Make your email content short In the

Data has become the most valuable commodity in the world, outranking oil. However, having the most data does not guarantee success. Data needs to be processed into meaningful information that enables organizations to generate the most revenue possible and improve customer satisfaction. Here are 5 ways Data is changing B2B Marketing, and how you can

All through out any business operations, email is constantly used in communicating towards your customers, prospects and clients. Whether it’s a promotional content or a sales inquiry, email marketing has always achieved extraordinary results for the growth of a company. Find out the top email marketing strategies you need to start doing: 1. Personalize your

Always think of your end GOAL in mind. This will help you identify the correct CTA. (Do you want them to read more, learn more, download now, watch/view, or register?) The lead sentence is the most important part of your email. In B2B Email Marketing, C-Levels, VPs, Directors, and Managers are being targeted. Always make

A strong subject line defines the overall fate of your email campaign. Spammy and long subject lines are bound to get ignored and deleted by recipients. As you perform your email marketing campaigns, you’ll come to understand the importance of subject lines.  Here are a few tips that you can implement in writing your subject