Tis the season of reflections, speculations and planning for marketing. 2020 was a year no one saw coming. Let’s take a look at some bold predictions going into 2020, if they held true and predictions for 2021.  

IT HAPPENS EVERY YEAR You’re counting down the days to when the holiday break starts and your team notices there are unused or incremental funds to be spent in one of your marketing channels.  Here’s a few

IS THE MQL STILL ALIVE? If you’ve listened to a vendor pitch, spent any time on LinkedIn or read any marketing blog this year you’ve heard the phrase: “The MQL is DEAD”.  Go ahead and Google it.

Marketing has always been a numbers game, especially in the lead generation industry. The more emails you send out, the more chances you develop a lead, right? Not quite. With machine learning and artificial intelligence, it is

1.) Know Your Client: It is a MUST for Account Managers to do a thorough research about their clients, their strengths, the key people in their company, and their business goals. This will help you understand their

Email marketing has been widely used in both B2C and B2B industries. However, not all can understand that there’s a huge difference between the strategies needed depending on the industry audience.  Here are the top 3 best

Data has become the most valuable commodity in the world, outranking oil. However, having the most data does not guarantee success. Data needs to be processed into meaningful information that enables organizations to generate the most revenue

All through out any business operations, email is constantly used in communicating towards your customers, prospects and clients. Whether it’s a promotional content or a sales inquiry, email marketing has always achieved extraordinary results for the growth

Always think of your end GOAL in mind. This will help you identify the correct CTA. (Do you want them to read more, learn more, download now, watch/view, or register?) The lead sentence is the most important